Leapstone builds and markets intelligent service delivery and content management solutions for network operators communications service providers. Leapstone Systems was looking for a help in re-positioning their company to better seize emerging market trends. e5 developed a rebranding effort consisting of a new graphical system to support its updated market messages, in coordination with a corporate communications program.
The market for converged voice, data and video was growing red-hot and the leapstone sales force, already armed with technical documentation, needed sales tools that would appeal to senior decision makers who would help close sales.
e5 helped Leapstone come up with a comprehensive marketing communication plan that included a new public relations initiative, a re-fresh of their messaging, a new look and feel for their website and collateral, an interactive customer demo, and a speaker placement program. Each of these initiatives was planned to help Leapstone gain mindshare and credibility among its target audience of prospects and partners.
Leapstone's marketing efforts garnered them a renewed press interest as well as a new public presence. This renewed public presence resulted in additional sales leads and the jump start that Leapstone needed. Their new look and feel, as well as updated content for both the website and collateral, made sure they were noticed and well received by customers, prospects and their partners.