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Electronic Media
NJ Internet Radio | njir.net
This leading broadcaster of professional and amateur NJ sports revamped its website to increase its audience, sponsorships and build an online community for its listeners to promote its brand.

Business Challenge

NJ Internet Radio has a diverse group of listeners that stretches across the state, however with no tracking software or community-based functionality, it had no idea of how to cater and maximize revenue from this lucrative consumer base. Since most broadcasts are done on location with no access to broadband, NJIR also needed a convenient, cost effective way to stream its audio remotely without sacrificing quality.

e5 Solution

e5 rebuilt the NJIR website with an exciting new look and feel that was in sync with their public image. They also added functionality to foster a real online community where their users can become better acquainted with the team behind the scenes at NJIR, exchange thoughts and opinions through the message board, participate in online public opinion polls, and feel more at home with their fellow NJ sports fans. Through this increased usability, the new registration process, and the creation of a regular eNewsletter, NJIR has the ability to track and maintain valuable user data regarding their listeners.

e5 also partnered with former client SurferNetwork to customize a solution that allowed NJIR to broadcast high-quality, low-bandwidth broadcasts from location via cellphone.

The Impact

The increased visibility to their listener base has allowed NJIR to double their sponsorships and generated-revnue.

Testimonial

"The site looks and sounds great!!!! AGAIN!! Thank you."

–  Joe Nolan
Longtime WPLJ Morning
Show Traffic Reporter