|the science of marketing|
Mark SmotroffWith 22-plus years of award-winning integrated marketing communications expertise, Mark is a senior-level executive with a proven grassroots roll-up-the-sleeves approach which achieves stellar results. Mark has driven strategic PR campaigns for cutting-edge consumer and professional technology clients ranging from DTS (formerly Digital Theater Systems), Sega and AT&T to Sony, Sharp and 3DO. A front-line trade-show warrior, he has completed 40-plus tours-of-duty from CES to E3. His broadcast experience includes production/direction of B-roll and other promotional videos.
Employee #1 at San Francisco's Access Communications (1991-99), Mark worked (1984-1999) with agencies including Ketchum Communications (SF), Dorf & Stanton (NY) and Geltzer & Company (NY). Notable awards include the PRSA Silver Anvil (AT&T EO Personal Communicator), Mercury (3DO, AT&T EO, Intuit), IABC Bay Area Bests (AT&T EO, Sega), PRSA Compass (Quicken) and – perhaps most importantly – the "Good Samaritan Award" Audit of Bay Area PR, judged by 186 reporters and producers. At TuneTo.com (1999-2001) Mark's marketing direction set the stage for the start-up's acquisition (now in Real Networks' Rhapsody)
Mark's writings include features in Mix (Les Paul), EQ (Brian Wilson/Pet Sounds cover), AV Video, Millimeter and Discoveries An aspiring songwriter, producer, Mark is working a new musical he has penned; his group ing, had one of its songs used on the WB program "Smallville."